The new Elements 9 further emphasizes this focus, as all three components are now equally available on Macintosh as well as on Windows. But the real power of Adobe’s approach with Elements comes when you make the investment to organize and tag your materials (with automated help) – and then can leverage that information for automated editing and enhancement. The Elements Organizer is a handy stand-alone tool in its own right for getting started with editing – you can use it directly to apply simple edits, create slideshows, templated movies and DVDs, and then share online and to mobile devices. But more and more, the focus of the Elements product line is on the separate Elements Organizer tool that is included with both products, to help you catalog and tag and organize your photos and videos. Elements is targeted to “enthusiasts,” the family memory keepers who are serious about organizing and preserving their library of media files, and want the headroom in their editing tools to be able to make sophisticated-looking productions. But for Adobe, video (and photo) editing is not for novice consumers. What is video editing for consumers? Is it focused on quick trims, or should it offer more sophisticated timelines and layered effects? Is it about easy one-click sharing of cell phone videos online and to portable devices, or deeper handling of HD formats from AVCHD to Blu-ray?Īdobe does all of the above with its latest release of Premiere Elements 9, along with the companion Photoshop Elements 9.
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